Kirsten Ferguson

 

Quick Facts

  • Discipline(s): Running and Walking (Tread)
  • Joined Peloton: 2021
  • Known for: Marathon and half marathon coaching, Intention Setting series, affirmation-driven coaching, “Call Yourself a Runner” program
  • Instagram: @iamkirstenferguson 
  • Official Peloton page

Bio

Last updated: September 7, 2026

Kirsten Ferguson spent seven years working in the NFL, a male-dominated industry she’s said challenged her in ways that shaped her later career. She began teaching cycling on Instagram during the COVID-19 pandemic, which led Peloton to reach out and ask her to audition for the treadmill. She joined Peloton as a running and walking instructor in 2021. Her path back to competitive running wasn’t straightforward: a serious hip injury threatened to sideline her, and she worked with the Hospital for Special Surgery to recover and return to racing. The NYC Half Marathon became the race that marked her comeback, an experience she’s described as transformative and rooted in learning to embrace her own pace.

She built on that comeback by completing the TCS New York City Marathon in November 2024, cementing herself as a runner in her own right rather than just a treadmill instructor. On the platform, she’s known for a coaching style that’s warm, precise, and affirmation-driven, most visible in her Intention Setting Sunday series and the outdoor Intention Setting Walks she’s released every summer since 2024. In 2026, she launched “Call Yourself a Runner,” a three-week program for newer runners and those returning after injury, building from four minutes of continuous running in the first session to 20 minutes by the final class, a structure that mirrors her own return from injury.

Ferguson’s visibility has expanded well beyond the Peloton platform. She joined the Golden State Valkyries Collective in May 2025, an initiative supporting the WNBA’s newest franchise through community outreach and cultural leadership, and hosted the Business of Women’s Sports Summit for the third year running in 2025 before returning again as emcee for the fourth annual event on April 14, 2026, sharing the stage with Sue Bird, Swin Cash, Ashlyn Harris, and Allyson Felix. In July 2026, she added “author” to her résumé with “From A to Z: This Is Me! An Empowering Alphabet for Young Girls,” a picture book co-written with her daughters Eden and Emery that pairs each letter of the alphabet with an affirmation for young girls, extending the same affirming coaching voice she brings to the tread into a new format for her daughters’ generation.

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