Peloton and TikTok have recently announced an exciting partnership that will bring Peloton’s exceptional workout content to the TikTok community. This strategic partnership between two of the most innovative brands in their respective spaces aims to merge culture and creativity to engage new audiences in fitness and promote a healthier lifestyle.

You might remember when the very first TikTok Peloton class was broadcast, back in October, for the amazing Feid artist series class with Camila.  We reported all the details including that Feid received a custom Peloton bike.  It was a high energy class that, in retrospect, was an obvious test for the Peloton and TikTok collaboration.

#TikTokFitness Powered by Peloton

As part of the partnership, Peloton and TikTok will create a new fitness hub on TikTok called #TikTokFitness, where Peloton has a dedicated, co-branded hub, called #TikTokFitness Powered by Peloton, that will host a wide variety of custom Peloton content. For the first time, Peloton will produce bespoke social content for a partner outside of its owned channels, solely for the TikTok platform.

Users can expect to find content such as select live Peloton classes with or without equipment required, original Instructor series, ongoing creator partnerships, Peloton class clips, and celebrity collaborations, all accessible via the #TikTokFitness hashtag and curated on the Peloton hub.  All you have to do is follow #TikTokFitness on TikTok, according to the video released by both companies on Instagram.

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Magic of Peloton meets TikTok Culture

Peloton and TikTok both successfully move at the speed of culture to cater to their respective audiences. They both recognize that the way people engage with fitness is constantly evolving, and their partnership represents an innovative response to that evolution.

Together, they aim to inspire a new generation of fitness content and creators. With over 1 billion active TikTok users globally, #TikTokFitness has tremendous potential to positively impact content in the well-being space in new and creative ways. Peloton’s recently launched brand evolution, “Anyone. Anytime. Anywhere,” will be integrated into the curated content hub, reinforcing the brand’s commitment to making fitness more accessible.

Sofia Hernandez, Global Head of Business Marketing at TikTok, is thrilled that the partnership aims to bring inspirational fitness content to enthusiasts and engage instructors, share their fitness journeys, and find their community.

Availability

The #TikTokFitness Powered by Peloton hub will be available in the US, UK, and Canada.

Bottom Line

The Peloton and TikTok partnership will change how users engage with fitness by inspiring continuous growth through culture, community, and conversation. While 2023 was a year full of partnerships for Peloton, it appears they are not done yet and we’ll continue to see a lot of growth in this area.  What partnerships do you see coming in 2024?

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