Peloton US Open Partnership Brings Free Class to NYC’s Hudson Yards, and More

The Official Interactive Fitness Partner of the US Open kicks off with a free tennis conditioning class, a Peloton Studios New York watch party, and a shot at tournament tickets.

Peloton has a new player in its lineup of sports collaborations, and this one comes with a racket. The Peloton US Open partnership puts Peloton forward as the Official Interactive Fitness Partner of the US Open, and the rollout leans on a name Clip Out readers already know well from Power Zone rides and marathon recaps: Matt Wilpers. He is a tennis superfan, so this is a fun one for him! The US Open matches begin August 23 and will run through September 13, 2026.

View this post on Instagram

A post shared by Peloton (@onepeloton)

What the Peloton US Open Partnership Includes

The Peloton US Open partnership spans several pieces rather than a single sponsored moment. There is a public activation at the US Open, a members-facing conditioning class led by Matt Wilpers, a watch party at Peloton Studios New York starting August 30, and a promotional push tied to US Open tickets.

Game, Set, Sweat: The Hudson Yards Class With Matt Wilpers

The centerpiece of the Peloton US Open partnership is a live, outdoor session billed as “Game, Set, Sweat.” Matt leads a 45-minute Tennis Conditioning class on September 1 from 6:00 to 7:15 p.m. at the US Open Experience at Hudson Yards, near Peloton Studios New York. It’s built around a shared idea: your next level starts long before you step onto the court (what a perfect parallel to Power Zone, just sayin’!). Doors open at 6:00 p.m. for check-in, the class runs from 6:30, and the event wraps by 7:15. It’s a rain or shine outdoor session. And, Peloton membership is not required.

Sounds great right? Well…

Don’t Blink – Spots Went Fast

An early Instagram Story from Wilpers, reposted from Peloton’s onepeloton account, invited followers to be among the first 20 people to join him for the class. Those first spots went quickly once the story went live. It’s a small but telling detail: Peloton opened this activation to the general tennis-going public at Hudson Yards, not just its existing member base, which fits a broader pattern of the brand using live events to reach people who have never touched a Bike or Tread. Want to join the waitlist? Click here.

Peloton’s Place in the Full Hudson Yards Activation

Matt’s class is one piece of a much larger footprint the US Open is building at Hudson Yards. According to Sports Video Group, the US Open Experience at Hudson Yards runs August 30 through September 5, 11 a.m. to 8 p.m. daily, as part of the tournament’s “Celebrating Our New York Story” campaign. USTA managing director Nicole Kankam described the push as an effort to bring the tournament’s energy to fans across the five boroughs, not just those with tickets to Flushing Meadows.

The full activation at Hudson Yards’ Main Plaza includes two Red Ball tennis courts outfitted with Wilson equipment, the Advantage Arena gaming space featuring Roblox and Fortnite tie-ins, a Player Tunnel and Champions’ Photo Experience, a US Open merchandise store, the Grey Goose Honey Deuce cocktail from Dickinson’s Farm Stand, nightly DJ sets, and a big screen showing ESPN’s tournament coverage. Peloton sits inside the activation’s Interactive Partner Experiences category alongside Heineken 0.0, La Roche-Posay, Lavazza, and Polo Ralph Lauren.

A Watch Party and a Shot at Tickets at PSNY

The Peloton US Open partnership extends beyond Hudson Yards into Peloton Studios New York. A watch party at PSNY begins August 30, running alongside the broader “Your Best Game Starts Here” campaign. Separately, Peloton is running a ticket promotion tied to the studio: members who head to PSNY to demo the Tread+ can enter to win US Open tickets, and everyone who completes the demo receives exclusive Peloton x US Open merchandise while supplies last. Between the free outdoor class, the watch party, and the ticket giveaway, Peloton is running three distinct on-ramps into the same sponsorship rather than a single splashy event.

The Timing Lines Up With Train for Tennis

The Peloton US Open partnership was announced the same morning that Peloton’s launched their new Train for Tennis Program, a 15-class, week-long plan Wilpers built with elite coach Paul Annacone, who has coached Pete Sampras, Tim Henman, and Roger Federer and currently works with Taylor Fritz.

A New Head of Partnerships, A Wider Playbook

The Peloton US Open partnership also lands roughly two months into Justin Rufen-Blanchette’s tenure as Peloton’s new Head of Partnerships. Rufen-Blanchette’s background runs through sports media and brand strategy, including time in strategic partnerships at Overtime and community-driven brand investment work at Nike.

Given that his hire came with an existing portfolio spanning Formula 1 activations, lululemon retail events, and instructor-branded class content, it is reasonable to speculate that a live-event, multi-touchpoint deal like this one, spanning an in-person class, a studio watch party, and a ticket promotion, reflects the kind of expanded playbook he was reportedly brought in to build. He hasn’t yet posted about it on LinkedIn, but we expect to see a preview or a wrap-up of this exciting activation there.

Peloton’s Recent Run of Sports Partnerships

The Peloton US Open partnership continues a pattern of live-event sports collaborations Peloton has built over the past year. Most recently, Peloton has served as HYROX’s Official Digital Training Partner, a relationship that has grown from co-branded training classes into a 12-week training program, pre-race Power-Up events in cities including Washington, D.C. and Miami, and coverage of the HYROX NYC competition at Pier 76. Before that, Peloton was the Official Fitness Partner of the Formula 1 Heineken Las Vegas Grand Prix, producing an in-person class series at the Awakening Theatre inside Wynn Las Vegas and capturing exclusive Scenic content along the Las Vegas Strip Circuit. The US Open activation follows that same formula: an official partner title, in-person programming led by named instructors, and unique experiences that extend the experience to members.

A First for Peloton and the US Open

Based on the partnerships The Clip Out has tracked, this appears to be Peloton’s first collaboration built specifically around NYC’s beloved US Open, distinct from its prior work with HYROX, Formula 1, and the NBA and WNBA and the Wimbeldon-adjacent events that a few other instructors have participated in earlier this year (Ally Love was a local watch party host, and Aditi Shah and Joslyn Thompson Rule were part of The Shift’s British activations this year). We do know that the instructors love attending the matches in Flushing Meadows, Queens NY, each year, so this partnership feels very organic and exciting.

For a brand that has spent the past year expanding beyond their walls and their hardware, tennis fills a clear gap. The US Open draws a national audience that overlaps heavily with Peloton’s own member base, and building the debut around community-focused events, both in and out of their studio, suggests Peloton is treating this as another interesting brand-visibility play. And who better to be the face of this than Matt Wilpers?

Will you be checking out the fan experiences? Let us know!

The Clip Out is an independent Peloton news site with reporting, analysis, and community insights. We deliver breaking updates, feature reporting, and expert context on the stories driving the community and the industry.

Our weekly podcast offers deeper conversation and perspective, and you can find us on Apple Podcasts, Spotify, iHeart, TuneIn, and YouTube Music. You can also follow us on our socials on Facebook, Threads, Instagram, BlueSky, and YouTube.

See something in the Peloton universe that you think we should know? Visit us at theclipout.com and submit a tip.