Peloton CMO Megan Imbres on Culture Over Clicks

In a new podcast interview, Imbres opens up on the thinking behind Let Yourself Go, the Formula 1 activation, and what has changed inside Peloton’s marketing team.

Peloton CMO Megan Imbres shared recently on LinkedIn that she sat down with hosts Hayley Clover and Matt Kerbel for a new episode of the Best Brands on Earth podcast, published August 11, 2026. The hour-plus conversation is one of the most candid looks yet at how she has approached her first year running marketing for the brand, expanding on themes she first raised publicly at SXSW 2026.

Watch on YouTube here.

Peloton CMO Megan Imbres on a Year of Turnaround

Imbres joined Peloton in July 2025 as the fourth person to hold the CMO title since 2020, and the interview traces how she has spent that year trying to shift the brand’s identity beyond product demos and toward how a workout actually feels. It is a thread Clip Out readers have seen play out already. Her team’s first year delivered more than 60 million organic social views and earned a direct shoutout from CEO Peter Stern on Peloton’s Q3 earnings call. On the podcast, she walks through what that shift in approach looked like from the inside, including how bringing major campaign work in-house changed both the budget and the creative team’s buy-in.

The Story Behind Let Yourself Go

Much of the conversation centers on the Let Yourself Go campaign, which The Clip Out covered in depth when it launched in April, from the Hudson Williams ad itself to the instructor-led rollout that followed. Imbres goes further here, describing the internal pressure of shipping her first major campaign under a tight deadline, and how the team landed on David Bowie’s music as the emotional anchor for the spot. She does not undersell how close that piece almost did not come together. Listeners who want the details behind the licensing negotiation, and what nearly changed about the ad before it shipped, will want to hear it directly from her.

Instructors, Formula 1, and What Comes Next

Peloton CMO Megan Imbres also talks through her approach to the platform’s instructors as talent, not just coaches, and how that thinking shaped the brand’s activation at Formula 1 in Las Vegas. She describes it as a test of whether people outside Peloton’s existing member base would respond to seeing the brand show up in an unexpected cultural moment, and what that test told her about where to invest next. The interview closes with Imbres previewing how she is thinking about modalities beyond cycling, and where nutrition and breathwork might eventually fit into Peloton’s messaging.

Imbres, whom Clip Out readers may also know from her run to the Ironman 70.3 World Championships in Nice, ties her own competitive streak directly into how she talks about building the brand. She is also serving as a judge for the Clio Sports awards, which appears to be affiliated with this podcast. The full interview is worth the listen for anyone tracking how Peloton’s marketing has evolved this year, and where Imbres is aiming next.

What have you favorite marketing moves been this year?

The Clip Out is an independent Peloton news site with reporting, analysis, and community insights. We deliver breaking updates, feature reporting, and expert context on the stories driving the community and the industry.

Our weekly podcast offers deeper conversation and perspective, and you can find us on Apple Podcasts, Spotify, iHeart, TuneIn, and YouTube Music. You can also follow us on our socials on Facebook, Threads, Instagram, BlueSky, and YouTube.

See something in the Peloton universe that you think we should know? Visit us at theclipout.com and submit a tip.