Member Gratitude Season Launches With Awards and Events

Peloton says the dedicated stretch will include returning awards, in-person events, and exclusive perks for members.

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Peloton announced Member Gratitude Season on Thursday, October 15, a dedicated stretch of the year meant to thank the people behind its community. The company said the plan includes the return of its favorite awards, IRL events, and exclusive perks.

The reveal came as a short video across Peloton’s social channels. The accompanying post describes the effort as “made entirely for you” and tells members to stay tuned. Peloton has not yet shared dates for Member Gratitude Season or a full schedule.

Peloton’s History of Thanking Members

Peloton has built member appreciation — and actively focusing on internal and external Gratitude —  into its calendar for years, beginning with Thanksgiving. In 2019, the company introduced the Gratitude Collection with 13 special classes starting November 25, spanning meditation, yoga, outdoor running, cycling, running, and bootcamp. By 2020, it had grown into Gratitude Week, running November 23 through November 29 with more live classes across all disciplines than Peloton had offered before, plus a Turkey Trot series of outdoor runs.

By 2021, Peloton described Gratitude Week as a global week of some of its largest live classes, anchored by Turkey Trot, Turkey Burn, and Heat It Up lineups. Giving back became part of the tradition too. In 2021, Peloton pledged one meal to Feeding America for every member who completed a Turkey Burn workout. In 2025, Peloton and lululemon committed $1 per participating member to the Center for Healing and Justice through Sport.

Peloton widened the idea in November 2024 with its first Member Month, a close precedent for Member Gratitude Season. The program featured special class content, instructor surprises, member tributes, and IRL events.  Highlights included the Greatest of All Time Class Collection, Peloton’s first live outdoor class led by Robin Arzon, a 120-minute live Power Zone Ride uniting Peloton Studios New York and London, and a Member Picture Day at Peloton Studios New York on November 4.

Club Peloton added a year-round layer. The recognition program rewards consistency and participation with points and tiers from Bronze through Legend, and it includes exclusive live classes and apparel discounts. Peloton has also been working on a robust build out of its community tools on the app through Teams.

What Could Come Next

Peloton has not confirmed any details, so we’re just thinking out loud… They have really upped their game on pop up activations (like their partnership with the US Open), leaned into themed in person Run Clubs at both studios, they’ve been collecting LB names from race runners (remember that iconic Boston Marathon building wrap!) and soliciting member stories, and they have been sending instructors out to other cities for events with members while also creating more in person connection opportunities at PSNY, like the HiLit Wrap Party and the upcoming Do Hard Things celebration.

Traditionally the Peloton community comes together in November around the special class programming offered, and we do know that there will be a whole Countdown to Turkey Burn month again in 2026. What else will come with that? We are excited to find out and we will keep you posted!

What would you like to see?

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