Peloton Star Alex Toussaint Steps Into the Shoe Spotlight with PUMA

The Alex Toussaint shoe is making headlines! The beloved Peloton instructor and fitness icon brings his signature energy and drive to a groundbreaking footwear collaboration with PUMA. With shoes designed for killer workouts and making a style statement, the partnership pairs Toussaint’s training expertise with PUMA’s athletic innovation. Focusing on the AT brand launched in 202o, this collaboration gives Alex a wide platform to reach new audiences. In fact, the story is unfolding as he hoped, as he reflected in his 2023 book, Activate Your Greatness. 

The Alex Toussaint Shoe Partnership is an Early Win 

Alex Toussaint joined forces with Puma in early 2022, marking a significant step in the brand’s commitment to empowering athletes and the everyday fitness enthusiast. Announced with much fanfare, the collaboration brought Toussaint’s high-energy fitness philosophy to a global stage. 

Their first joint project—an AT-branded cycling shoe (and PUMA’s first cycling shoe ever)—was officially launched in September 2022. Styled for performance, with comfort and durability central to the design, the PWRSPIN x ALEX TOUSSAINT flew off the shelves after launching. As of this writing, they are not available for order directly from Puma. Be sure to check this link for future restocks or search your secondary retailer of choice to purchase. 

Members Love the Alex Toussaint Shoes!

Many lucky members of Alex’s fan group, The Feel Good Family, were among the earliest adopters of his supercool shoe. At a recent meetup at PSNY, the FGF was out in force, sporting their shiny silver shoes in support of their favorite coach! The Alex Toussaint cycling shoe is compatible with the Peloton bikes and the Bike/+ Look Delta pedals. Luckily, the switch from Peloton shoes was seamless for members who were early adopters of AT’s shoes. The PWRSPIN x ALEX TOUSSAINT line was originally launched in September, 2023.

Running with the Alex Toussaint Shoe – Celebrate His Second Peloton Modality in Style

In November of 2022, Alex joined the Tread team. Fans who love his disciplined style of teaching welcomed him to this modality with open arms. If you know AT, you know he’s not slowing down, literally or figuratively! With the popularity of his cycling shoes, his Puma Partnership went to the next level as he collaborated with their designers to launch his branded running shoe in November, 2024! 

PUMA’s Deviate NITRO™ 3 Running Shoe – the AT Way

According to PUMA, the two fitness giants have teamed up again to bring you Alex’s own colorway of PUMA’s Deviate NITRO™ 3. The hits of color in this shoe are inspired by Alex’s favorite Miami basketball team. They’re loaded with personal touches like excerpts from his book on the insole, his personal mantra ‘Execute with Intention’ on the midsole, and Alex’s AT logo throughout. 

The Deviate NITRO™ 3 is a super-fast, explosive and ultra-responsive running shoe for training and racing. It’s built on the perfect combination of NITROFOAM™ – our innovative nitrogen infused foam offers maximum energy return – and PWRPLATE technology. Finally, these running shoes are exclusive to PUMA, so don’t wait to grab your pair.

Step Into the Future with a Range of the Alex Toussaint Shoe Styles

For fans of Peloton and Alex Toussaint, this partnership is about more than just shoes—it’s a shared commitment to moving forward, improving every day, and doing it all in style. Will a future collaboration follow current fitness fashion trends that are moving seamlessly between workouts, errands, and everything in between? Will we get a special-edition release celebrating achievements from Alex’s Peloton career (nine years and counting!? Maybe a nod to his inspirational “Feel Good, Look Good” mantra that resonates with fans worldwide? Perhaps something relating to his Do Better Foundation? We want it all! Stay tuned for the next addition to the Alex Toussaint shoes collection—because stepping up never looked this good. 

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