Peloton CMO Leaves Amid Marketing Shake-Up

Source: Adweek (Peloton CMO Lauren Weinberg Exits Amid Marketing Restructure)

Leadership Changes at Peloton

Peloton is undergoing significant changes in its marketing leadership. Lauren Weinberg, the company’s Chief Marketing Officer (CMO), has stepped down after just 16 months in the role. Joining her in exiting the company is Peloton’s Vice President of Global Communications, Letena Lindsay, who has been with the business for seven years.

This reshuffle comes as Peloton announces structural changes to its marketing department, splitting it into two distinct teams. A search for a new CMO and Chief Communications Officer is currently underway.

Peter Stern, Peloton’s recently appointed Chief Executive Officer and President, will oversee the marketing function in the interim.

Weinberg’s Time at Peloton

Weinberg joined Peloton in January 2024 from Intuit, where she spearheaded the QuickBooks brand. During her brief tenure at Peloton, Weinberg worked on shifting public perception of the company from a stationary bike seller to a comprehensive fitness services provider. Her campaign efforts, including “Find your push. Find your power,” were aimed at highlighting Peloton’s diverse range of programs tailored to different fitness goals.

Challenges Facing Peloton

Peloton’s marketing changes come during a challenging time for the company. During the pandemic, Peloton saw massive growth in 2021 as demand surged for home fitness solutions. Valued at $50 billion at its peak, the brand flourished while gyms were closed.

However, since then, Peloton has faced declining demand, overproduction issues, supply chain challenges, and even a costly bike seat recall in 2023. Despite modest growth at the end of 2024, Peloton saw year-over-year revenue dip in Q2 2025 from $744 million to $674 million.

Despite these setbacks, Peloton managed to cut expenses and increase gross profit in the same period. The brand remains focused on its mission to empower customers to live healthier, happier lives—but acknowledges there is a “steep hill to climb” to return to sustained profitability.

Looking Ahead

Under Peter Stern’s leadership, Peloton is eyeing a turnaround plan. The restructuring of the marketing department, combined with a focus on sustaining profitable growth, represents an important chapter in the company’s efforts to regain its footing in a highly competitive fitness space.

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