Robin Arzón MyFitnessPal Partnership Launches Hyrox Recipes

MyFitnessPal will title-sponsor HYROX Tampa and add recipes from Arzón’s Eat to Hustle cookbook as fitness brands race to own the full Hyrox training journey.

MyFitnessPal is deepening its push into performance nutrition, and the Robin Arzón MyFitnessPal partnership sits at the center of it. The nutrition tracking app is teaming up with Hyrox and Peloton instructor Robin Arzón as the hybrid fitness racing series continues its rapid global expansion.

As first reported by Athletech News in “MyFitnessPal Partners With Hyrox, Peloton’s Robin Arzón in Performance Nutrition Push” by ATN Staff, MyFitnessPal will serve as the official title partner of HYROX Tampa, scheduled for October 23-25. The company is also rolling out Hyrox-specific recipes and fueling resources directly inside its app, giving members nutrition guidance built around race-day demands rather than general tracking alone.

Hyrox pairs eight one-kilometer runs with eight functional workout stations, a format that tests endurance and strength in equal measure. The series expects more than 2 million competitors across 107 events on six continents, giving MyFitnessPal access to a fast-growing hybrid athlete community. Hyrox co-founder and chief marketing officer Moritz Fürste framed the deal around that training demand: “Hyrox athletes train hard and they train often, and MyFitnessPal understands that performance is built well before race day. Partnering with MyFitnessPal gives our community a trusted way to connect their nutrition to their training.”

The Robin Arzón MyFitnessPal Partnership Extends Into Race Fueling

Arzón, Peloton’s vice president of fitness programming and head instructor, is bringing her own race-week nutrition approach into the rollout. Select recipes from her high-protein cookbook, Eat to Hustle will be available free inside MyFitnessPal alongside a new recipe collection built specifically for Hyrox athletes. The book debuted on the New York Times bestseller list within nine days of its March release, giving Arzón’s food philosophy reach well beyond the Peloton platform.

“I don’t have to think about what to eat anymore,” Arzón said. “MyFitnessPal tells me exactly what I need to fuel my body, taking the guesswork out of training so I can focus on the workout in front of me.”

Arzón has become one of the more visible faces of Hyrox’s move into mainstream fitness. She competes in the sport’s PRO division, a tier reserved for top-level competitors, and recently raced at Legendz HYROX Miami Beach after leading a free community workout the night before. Peloton and Hyrox first partnered last year on co-branded training content, with Arzón helping build programming around the running, strength, and functional movements athletes face on race day. That groundwork helps the Robin Arzón MyFitnessPal partnership feel like a natural next step for her.

The partnership reflects a broader pattern among fitness brands: building products around an athlete’s full training journey rather than race day alone. MyFitnessPal counts more than 280 million members globally and already integrates with more than 40 fitness platforms, giving the new Hyrox and Arzón recipe collections a sizable built-in audience once they go live. Both collections will be free inside the app for a limited time.

Do you use recipe apps like My Fitness Pal? How do you manage your nutrition for your fitness goals?

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