Peloton’s New Mall Kiosk Locations: 2 More Opening in California

Peloton has opened new mall kiosk locations at Westfield Topanga in Los Angeles and Westfield Valley Fair in Santa Clara, giving California shoppers two more places to try the Bike, Bike+, the new Tread lineup, or the Row without visiting a full-sized showroom.

The openings were confirmed in a LinkedIn post from Chris Neidhardt, who works in specialty leasing for Westfield, welcoming the mall kiosk locations to both centers as a way to bring the Peloton brand directly in front of shoppers. Topanga opened this month, while Valley Fair opened earlier over the summer, meaning California now hosts two of these compact retail spots at once.

A Bigger Retail Push Beyond California

The Westfield openings are part of a broader rollout. Peloton also opened mall kiosk locations this month at Twelve Oaks Mall in Novi, Michigan, and Westfarms in West Hartford, Connecticut, marking the company’s first entries into either state with this retail format.

Peloton has said the small-format spots are outperforming its legacy showrooms on sales, and the company is aiming to roughly double its footprint from 10 locations to 20 in time for the holidays. Each new mall kiosk gives the company a low-overhead way to put its hardware in front of shoppers who weren’t necessarily looking for it, without the lease commitment or square footage a traditional showroom requires.

Perfect Timing to Try the New Tread Lineup

The timing lines up well with Peloton’s newest hardware. The company just expanded its Tread lineup to three models — Tread Flex, Tread Vision, and Tread+ Vision — with Tread Flex marking Peloton’s first folding treadmill and the lowest price point it has ever attached to a treadmill. All three go on sale October 1.

That launch window makes a mall kiosk especially useful. Someone who wants to feel the difference between the new Tread Vision’s cushioned belt or see how Tread Flex folds down doesn’t need to book a showroom appointment or commit to a purchase sight unseen. They can walk up mid-shopping-trip and try the newest models in person before deciding which one fits their space and budget.

Built for Foot Traffic, Not Browsing Trips

Unlike Peloton’s larger showrooms, these mall kiosk spaces are built around casual foot traffic rather than destination visits. Someone dropping their family off to shop can stop, hop on a Bike or Tread for a quick trial, and get a personalized walkthrough without committing to a dedicated store visit. That structure mirrors a broader retail trend, with chains from Ulta Beauty to Whole Foods leaning into smaller-format locations to expand their physical footprint while keeping overhead down, according to CoStar.

The approach also lines up with the direction CEO Peter Stern has been setting since taking over in January 2025. As The Clip Out covered following his recent New York Times profile, Stern has been focused on efficiency and broadening Peloton’s appeal beyond its pandemic-era identity, a mindset that extends naturally to a retail model built for reach rather than square footage.

With Peloton continuing to wind down its larger legacy showrooms while leaning into the mall kiosk model, and a new Tread lineup about to hit the market, expect more of these pop-ups to land before the end of the year as the company works toward that holiday target.

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