The Peloton US Open Hudson Yards activation opens August 30 with interactive tennis, artwork, and merch. See what's inside Partner Row.

The Becs Gentry shakeout run starts Wednesday at 2 p.m. in Chamonix, giving runners a free meetup with the HOKA ambassador before CCC.

Peloton brand shoot casting is open through September 18, and real members who run, walk, lift or do yoga can apply now before spots fill.

NordicTrack's connected Pilates reformer is drawing Peloton comparisons. See what that means for Peloton's next move.

The Peloton Apparel sample sale runs August 25-30 at 261 Fifth Avenue, with everything priced at $50 or under. Shop before it sells out.

Peloton member stories are being collected for its US Open partnership, with a chance to be featured across Peloton's channels.

Peloton US Open partnership brings Matt Wilpers to Hudson Yards for a free tennis conditioning class open to all, no membership required.

Jess Sims College GameDay role expands this season with a new co-hosting job as ESPN's pregame show marks its 40th year.

The FT Weekend Festival welcomes Peloton instructor Susie Chan to its Travel stage for a talk on running with Sophie Raworth on Sept. 5.