Kirsten Ferguson Is Back and the Business of Women’s Sports Summit 2026 Lineup Is Stronger Than Ever

Kirsten Ferguson and the Business of Women’s Sports Summit are becoming a reliable pairing, and her confirmed return as host of the fourth annual event makes that clearer than ever. Deep Blue Sports + Entertainment is bringing the summit back on April 14, 2026 Marketing Brew, at Chelsea Industrial in New York City, with Ferguson leading the day’s conversations from the main stage.

What Is the Business of Women’s Sports Summit?

Deep Blue Sports + Entertainment’s annual summit was built for leaders across advertising, media, and marketing who are working at the intersection of women’s sports. Muse by Clios Now in its fourth year, the event has earned a reputation for convening the people who are actively building the industry.

A few key details about the 2026 edition:

• Theme: Future-proofing the business of women’s sports as the industry matures
• Date: April 14, 2026
• Location: Chelsea Industrial, New York City
• Presented by: GEICO
• Timing: The day after the WNBA Draft

That scheduling is deliberate. Placing the summit the day after the WNBA Draft puts it squarely in the path of the energy and momentum that surrounds one of women’s basketball’s biggest annual moments. Marketing Brew

A Speaker Lineup Built for the Moment

The 2026 Business of Women’s Sports Summit roster reflects the event’s consistent approach of featuring athletes who have moved into significant roles in business and media. Confirmed speakers include Sue Bird, retired WNBA star and Deep Blue’s Chief Strategy Officer; Swin Cash, Women’s Basketball Hall of Famer; Ashlyn Harris, former US Women’s National Team goalkeeper; Allyson Felix, Olympic track and field legend; and Sarah Spain, sports journalist and returning summit participant. Marketing Brew

Felix is also the founder of Always Alpha, a women’s sports talent management firm. The blend of former elite competitors and media professionals has been a consistent thread across all four editions of the event, and the 2026 lineup keeps that formula intact.

Kirsten Ferguson’s Path to the Business of Women’s Sports Summit

Ferguson’s return to the host chair fits the arc of her recent work. She emceed the third annual summit in 2025, describing it as a “full-circle moment” after attending the prior year’s event as a guest of the Golden State Valkyries. Muse by Clios

That connection to the Valkyries deepened when she joined the Valkyries Collective, further embedding her in the community building women’s professional basketball. The Collective brings together influential figures to support the team’s mission through community outreach, storytelling, and cultural leadership. The Clip Out

Ferguson’s visibility has grown steadily in 2026. She set a personal record at the United Airlines NYC Half Marathon in March and represented Peloton at the Saucony Philly Love Run, reflecting how far her platform now extends beyond the studio. Her return to host the Business of Women’s Sports Summit is a natural continuation of that trajectory.

Why Peloton Fans Should Take Note

For those who follow Peloton closely, there is something notable about seeing one of the platform’s instructors at the center of a prominent women’s sports industry event. This is a different kind of visibility than a brand partnership or sponsored appearance. It places Peloton adjacent to the decision-makers and builders shaping what comes next in women’s sports.

Peloton’s content spans well beyond cycling, covering Tread, Row, Strength, Pilates, Yoga, Meditation, and more. Ferguson’s presence at events like the Business of Women’s Sports Summit speaks to the breadth of the platform and the instructors who represent it.

For a full list of confirmed speakers and to purchase tickets for the April 14 event, visit bows2026.splashthat.com.

April 14 is shaping up to be one of the more significant days on the women’s sports calendar this spring. Will you be watching what comes out of the summit?