Peloton’s Partnership with the NBA and WNBA Rolls On

A Day to Remember for Student Athletes at PSNY

Recently, Peloton hosted the nation’s top high school basketball players from the Jr. NBA/WNBA Court of Leaders at their New York headquarters.

Peloton hosts high school athletes through NBA/WNBA partnership

Private Tour + Jess Sims Meet and Greet

Can you imagine? Not only did these amazing kids have a private tour of the studio space and special time meeting with the phenomenal Jess Sims (herself a former high school and college basketball player), they also had the unique opportunity to participate in a panel discussion with Peloton team members who offered guidance on building solid partnerships with purpose-driven brands. It sounds like they had amazing access to some very smart folks.

Peloton itself has a great track record building its own partnerships (including, of course, the NBA and the WNBA!). Jess is also a great example of an instructor who chooses her collaborations intentionally and in support of her values. We love her and we bet these high school stars did too! Kudos to Peloton for continuing to explore this current basketball-focused partnership in new and exciting ways that support athletes of all ages, abilities, and aspirations.


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