Welcome to the Peloton Family, Peter Stern!

Big news from Peloton this morning: starting January 1, 2025, Peter Stern will take the reins as Peloton’s CEO and President. With a background that reads like a who’s who of leading tech companies, Stern brings a wealth of experience from roles at Ford, Apple, and Time Warner Cable. But who is Peter Stern, and what does he bring to the Peloton table?

A Strategic Visionary

Peter Stern isn’t just any executive. With over 20 years of experience at the intersection of hardware, software, and services, he’s a seasoned strategist known for driving sustainable growth through innovation. From founding Apple Fitness+ to shaping Apple’s subscription services, Stern has demonstrated an ability to scale tech-driven platforms successfully. Peloton’s board chairman, Jay Hoag, praised Stern’s knack for combining creativity with strategic thinking, calling him “uniquely suited” for this role.

Passion Meets Technology

What sets Stern apart is his passion for fitness, a key ingredient for anyone stepping into Peloton’s shoes. He’s been a Peloton member since 2016, an early adopter of both the Bike and the Tread, proving he doesn’t just talk the talk but pedals the pedal, too! His enthusiasm for helping people achieve their fitness goals aligns perfectly with Peloton’s mission.

A Tribute to Interim Leadership

Stepping in during a pivotal time, Karen Boone and Chris Bruzzo have served as interim co-CEOs, guiding Peloton through its transitional phase. With Stern’s appointment, Boone will continue as sole interim CEO until the end of the year, while Bruzzo will step down on November 1. Both will remain on Peloton’s board, continuing to contribute their insights and leadership.

Looking Ahead with Excitement

For Peloton, this is more than just a leadership change—it’s a strategic move to elevate the brand to new heights. Stern himself is thrilled about joining the Peloton community, aiming to “help millions of people live longer, healthier, and happier lives.” With his deep empathy for Peloton’s team and community, Stern is poised to lead with both head and heart.

Peloton’s future looks bright with Peter Stern in the saddle. Ready to revolutionize fitness, once again.

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