Athleta, the popular women’s athletic apparel brand, continues its Move with Athleta series, featuring immersive brand experiences across locations in North America. The series kicked off on November 16, 2023 in New York City and included stops in major cities across the US and Canada.

Entering a New Era

Chris Blakeslee, president and CEO of Athleta, says that the brand is entering a new era with the launch of new products, innovations, and community experiences. Move with Athleta is part of the brand’s vision to connect women and celebrate the Power of She.

Move with Athleta features co-branded giveaways, special appearances by Power of She Collective partners and celebrity fitness influencers, and unique product offerings. Additionally, Athleta pledged to donate $10,000 to Figure Skating in Harlem from its impact platform, The Power of She Fund.

Experiences Across New York City Destinations

Classes took place in New York City locations including the High Line, Wollman Rink, and the Soho Shopping District. The series offered a new way for women to connect, sweat, and celebrate their power as individuals and as a community. The most recent stop was in Los Angeles on May 4.

Athleta saw the series as an opportunity to showcase its commitment to creating products and experiences that inspire women to be their best selves. Through Move with Athleta, the brands’ aim was to show that fitness isn’t just about the physical aspects, but is also about feeling empowered and connected.

Exciting New Experiences

Athleta has long been known for its high-quality women’s athletic apparel, and the Move with Athleta series showcased the brand’s commitment to creating memorable experiences for its customers. The events offered a unique way for women to engage with the Athleta brand and to connect with other women in their communities who share their passion for fitness and wellness.

Move with Athleta is an exciting new addition to the experiential fitness landscape. As more and more women seek out ways to connect and engage with their fitness routines, Athleta’s series is poised to be a major player in the evolving world of experiential fitness.

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