Ready for a little real talk? As of July 30, 2025, Peloton has officially pulled the plug on Guide sales worldwide. If you blinked and missed its time in the spotlight, you’re not alone. The Guide launched with plenty of fanfare, but let’s be honest—it never quite found its groove. Price drops came faster than a rapid-fire HIIT set, and the buzz? Not exactly off the charts.

What Was the Peloton Guide, Anyway?

The Guide aimed to be Peloton’s bold foray into connected strength. It boasted motion tracking and personalized strength programming, promising to transform living rooms into cutting-edge gyms. In theory, Guide was supposed to bridge the gap between dumbbells and digital engagement. In reality, many Members were left unconvinced, and for some, the never-ending markdowns were the most compelling feature.

If you grabbed one on sale (or several sales), congrats—you own a curious piece of Peloton’s history.

Why Is Peloton Moving On?

Peloton is calling this a strategic pivot, focused on “introducing new ways to improve Member outcomes.” Translation? They’re ready to leave Guide in the rearview mirror and shift gears toward the next big thing. The official word from HQ:

“As of July 30, Peloton ended sales of the Guide product to focus on introducing new ways to improve Member outcomes. We remain committed to providing our Members with tools for a connected strength experience. Existing Guide users will continue to have full functionality of their product and subscription. Peloton Members with questions can contact support.onepeloton.com.”

And don’t worry, if you’re one of the select few who actually bought a Guide, Peloton’s got your back—ongoing updates and full functionality are here to stay.

What Did Peloton Learn from All This?

Let’s call it a valuable experiment. Guide may not have broken sales records, but it gave Peloton a taste of what Members want (and, let’s be honest, what they really don’t). Consider Guide a stepping stone—one that’s barely scuffed, sure, but still useful on the path to true connected strength greatness.

Peloton’s next wave of innovation will be shaped by the lessons learned here—more insight, smarter features, and, hopefully, a little more Member excitement next time around.

Looking Forward

This isn’t a goodbye to connected strength—it’s just goodbye to a product that never quite flexed as hard as it promised. Peloton is doubling down, hinting that the future will include fresh ways to help Members move, sweat, and succeed together. The mission hasn’t changed: give Members top-tier tools and tech to crush their goals—with a little less sticker shock. Will that mean more Guide-like features on the Tread+ and Bike+?

The fitness landscape never stops evolving, and neither does Peloton. Here’s to what’s next—and to hoping the next innovation sticks the landing.