Peloton showrooms have dwindled—and now a rumored shift at Dick’s Sporting Goods may further limit in-person access.

Where to buy Peloton Equipment? What You Need to Know:

• A Reddit thread suggests Dick’s Sporting Goods may stop selling Peloton equipment both online and in-store.
• Peloton has not confirmed this change, but products are deeply discounted on Dick’s website, and seem to be harder to find in-store.
• Deep discounts (up to 50%) are appearing on floor models at some retailers, though many items are no longer available to ship.
• Peloton’s brick-and-mortar showrooms have declined from 75 at peak to just 10 across the U.S.
• Micro-stores and pop-ups are being tested as the company’s go-forward retail model.
• Where to buy Peloton equipment continues to be a shifting—and shrinking—landscape.

Is Dick’s Sporting Goods Dropping Peloton Products?

If you’re wondering where to buy Peloton equipment in person, that list may be getting shorter. A Reddit user recently reported that Dick’s Sporting Goods plans to stop selling Peloton gear, citing a conversation with an in-store employee. No formal announcement has been made, but the writing may be on the wall.

This potential exit would follow a trend of Peloton scaling back in-person retail partnerships and possibly rethinking its distribution model.

Peloton’s Stint at Costco

In late 2024 and into early 2025, Peloton tested a retail partnership with Costco, offering the Peloton Bikes at select warehouse stores. The deal was notable for its visibility and competitive pricing, but the experiment was short-term. As of now, most Costco stores no longer stock Peloton products, and online listings are marked as sold out.

Big Discounts—but Limited Availability

Another important clue: deep discounts are currently appearing on Peloton equipment on Dick’s Sporting Goods website, especially on floor models, with markdowns of up to 50% off, but there’s a catch—most of these items are no longer available for shipping and must be purchased in-store.

Accessory pricing is mixed. The Altos cycling shoes have been reduced to $99.98 from their original $145 price. However, the Peloton Bike Mat and the original Peloton bike shoes do not appear to be on sale at all. With so many items being marked “in-store only” or “out of stock,” customers are left navigating a complicated and rapidly changing retail picture.

Traditional Showrooms Are Unicorns

With retail partners pulling back and online listings disappearing, many potential buyers are again asking: Where can I try or buy Peloton equipment in person? The answer for now is: not many places.

Peloton once had over 75 showrooms in the U.S., offering full-service demos and in-person customer support. As of mid-2025, that number has dropped to just 10 traditional showrooms across the country.

Peloton’s Future: Micro-Stores and Pop-Ups

In response to the decline in full-scale retail, Peloton has begun testing micro-stores—compact pop-up spaces in malls or high-traffic areas designed to showcase a limited selection of products. These locations aim to give customers a quick, focused demo experience without the overhead of a traditional showroom. Peloton leadership has stated they plan to invest more in this model moving forward.

Still, this micro-retail concept is in its early stages, and its reach is currently limited. Until it scales, the answer to where to buy Peloton equipment will continue to frustrate those who want to try before they buy.

What This Means for Buyers

Whether you’re a longtime fan or considering your first bike, these changes matter. With Dick’s Sporting Goods and Costco no longer reliable options, and traditional showrooms nearly gone, the list of places to shop in person is shrinking.

For those asking where to buy Peloton equipment, your best bet might still be Peloton’s official website or Peloton’s new used marketplace Peloton Repowered—though neither of those options offer the tactile reassurance of an in-person demo, and Repowered is only available in select markets as of this writing. If seeing the equipment in-store matters to you, keep a close eye on local pop-ups, and act quickly if you spot a deal on a floor model.

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