Hudson Williams 460 edited: Peloton's viral ad with Heated Rivalry star Hudson Williams, plus Peter Stern, new execs, and instructor news.

Peloton's "Let Yourself Go: campaign is bigger than one ad. Here's what the Hudson Williams spot and new instructor content suggest about what's coming.

The Peloton Hudson Williams campaign is here, and it delivers: Tunde Oyeneyin, David Bowie's "Fame," and a closing message that says it all.