Peloton Showed Members Love on Instagram

On the heels of last fall’s Member Appreciation Month, Peloton recently reached out to members in two ways to hear more about what moves us to meet our goals.

In flash contest on Instagram, they provided a screenshot-able template asking us to fill in these blanks:

I joined ___

I found ___

Now I ___

Many of us happily did this little reflection exercise and reposted it on our own IG accounts. One winner was KayceeFayhee, who was featured in an online campaign not long after the contest ran.

Kaycee writes,

“A little over three years ago, I decided to take control of my health. I had two little girls and I wanted to model living a healthy lifestyle. Shortly after making that decision, I ordered my Peloton. The instructors and classes have motivated and inspired me in ways I can hardly put into words. I’ve trained for and run 2 half-marathons with the help of Peloton! I travel a lot for work and Peloton is always with me even on the road. It truly was lifesaving bringing Peloton into my life.” 

 

Soon after, another spotlight of a German member appeared on the onepeloton IG account, Patrick Kunze. Peloton shares,

After years without exercise, Patrick weighed 153 kilos. During the pandemic, his doctor put him in the highest risk group – a real wake-up call. Shortly afterwards, he spontaneously decided to join Peloton from the couch. Since then, Patrick has lost 60 kilos and become a passionate marathon runner.

Personalized Emails Asked Members for More

In a bit of a surprise, earlier this week some members received an email from Peloton asking for more…

In a seemingly random push, members who were on the other end of this outreach received a link to Share Your Peloton Story. It’s not clear why some members received it and others did not, as anecdotally, some members we know who did participate in their Instagram contest did not get the next communication directly. However, the push was broad as many people we’ve spoken to did receive it, and there is no obvious through-line suggesting a certain demographic or modality user was the target audience. People did like that the mail merge worked and and their own LB name was featured in the email header though! (Sometimes some of the recent “personalized” emails have felt a little… general.)

We were happy to see that the most recent member feature was Tori Phillps (#Torikins).Tori was a recent guest on The Clip Out podcast, and we loved hearing about her story! We are thrilled for her that Peloton also recognized her special story about weight loss and multiple surgeries, and shared it so well.

->Watch, read, or listen to The Clip Out’s in depth interview with Tori Phillips here!

Get all the Member Content That Motivates You

Peloton has recently been building up its YouTube channel content, and one fantastic feature is the Meet Our Members section. Check it out to watch moving stories about your fellow members and learn what’s behind some of those Leaderboard names.

What are your thoughts on all this member engagement? Did you receive the recent email? Are you planning to submit your story? What motivates you when it comes to being part of this community? Let us know!

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Tune in to The Clip Out every Friday to hear Tom and Crystal’s take on this and other hot Pelotopics. We’re available on Apple Podcasts, Spotify, Google Podcasts, iHeart, TuneIn. Be sure and follow us so you never miss an episode. You can also find the show online on Facebook.com/TheClipOut. While you’re there, like the page and join the group. Lastly, find us on our YouTube channel, YouTube.com/TheClipOut, where you can watch all of our shows.

See something in the Peloton Universe that you think we should know? Visit theclipout.com and click on Submit a Tip!