“Find your push. Find your power.”

Hey Peloton community! Have you been curious about why your Instagram feed has been filling up with photos of NFL superstars T.J. and J.J. Watt lately? Well, Peloton has just launched a brand-new marketing campaign that’s set to jump start your workouts by exemplifying the fun intensity of sibling rivalry to get you moving! By exploring what motivates you, the creative approach is designed to help you harness your power on the platform. Peloton is also showing us how to maximize their offerings specifically around this campaign on a dedicated page on their website.  Let’s take a closer look at what’s (er, or should I say Watts?) up with this new campaign.

Meet the Watt Brothers

T.J. and J.J. Watt, famous NFL siblings known for their fierce competition on the field, have teamed up with Peloton to bring you an electrifying experience. These brothers aren’t just competitive by nature; they’re Peloton Members too! They bring their sibling rivalry to the Peloton Leaderboard, pushing themselves—and hopefully you—to the max. Check out their good-natured humor in this funny video! You can also compete along with the brothers, using the Instagram hashtag #OutWatted.

Why a New Campaign?

This new campaign, “Find your push. Find your power.” aims to reach new audiences and tap into the dynamic power of motivation. While two-thirds of Peloton Members are currently women, there’s a massive opportunity to attract more men. Leveraging the Watt brothers’ competitive spirit gives millennial males a new perspective on fitness—one that’s challenging and engaging. It will be exciting to watch this campaign play out as we move towards the holiday season, fresh on the heels of Peloton’s announcement of hiring a new President and CEO. This campaign is the first from Peloton’s collaboration with Special London, an agency renowned for its creative prowess. Chief Creative Officer, David Day, captures it perfectly: “The sibling rivalry that lies at the heart of this campaign is something we can all relate to, and who better than the Watt brothers to bring that energy to life?”

Why You Should Care

For Peloton Members, this isn’t just another marketing campaign—it’s a call to action. Peloton knows that motivation isn’t one-size-fits-all. It’s about redefining personal limits and finding what truly drives you, all while enjoying world-class content and expert instruction. Plus, it adds a bit of fun rivalry to your workouts. For more about accountability and fun ways to push your partners while they help motivate you too, check out our recent article about Group Challenges.

Ready to Push Your Limits?

Now’s your chance to join the fun. Follow the Watt brothers and see how their competitive edge can inspire your next workout. Who knows? Maybe you’ll find that extra push you’ve been searching for! Check out the full interactive Multichannel News Release here for more. What do you think about this new marketing/motivation approach? Are you inspired to create your own fun challenge? Let us know your thoughts!

Tune in to The Clip Out every Friday to hear Tom and Crystal’s take on this and other hot Pelotopics. We’re available on Apple Podcasts, Spotify, Google Podcasts, iHeart, TuneIn. Be sure and follow us so you never miss an episode. You can also find the show online on Facebook.com/TheClipOut. While you’re there, like the page and join the group. Lastly, find us on our YouTube channel, YouTube.com/TheClipOut, where you can watch all of our shows.

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