Hudson Williams 460 edited: Peloton's viral ad with Heated Rivalry star Hudson Williams, plus Peter Stern, new execs, and instructor news.

Peloton's "Let Yourself Go: campaign is bigger than one ad. Here's what the Hudson Williams spot and new instructor content suggest about what's coming.

Peloton's 'Let Yourself Go' campaign features actor Hudson Williams and instructor Tunde Oyeneyin. Here's what makes this ad different from everything before it.

Heated Rivalry fans in the Peloton community have already done the curation work for an unofficial series. Here's where to find the classes and why now is the time for Peloton to lean in.