Special Pricing for Canada: Peloton Expands Access

Last Updated: January 30, 2026By Jen KernTags: special pricing for Canada

Peloton has expanded its special pricing for Canada, giving more Canadians discounted access to fitness equipment and memberships. The initiative aims to make connected fitness accessible and affordable as consumers look for practical ways to manage their health and wellness spending.

What’s Included in the Special Pricing for Canada

Peloton’s Special Pricing Program extends substantial discounts on hardware and digital memberships to eligible groups across Canada. Here’s a current breakdown of what’s included:

Hardware Discounts

- Cross Training Bike
- - $250 CAD off (New)
  - $150 CAD off (Refurbished)
- Cross Training Bike+
- - $500 CAD off (New)
  - $350 CAD off (Refurbished)
- Cross Training Tread
- - $300 CAD off (New)
- Cross Training Tread+
- - $600 CAD off (New)
- Cross Training Row
- - $300 CAD off (New)

App and Membership Discounts

Peloton App One
- Standard: $9.99 CAD/month or $99 CAD/year
- Special Pricing: $6.99 CAD/month or $75 CAD/year
Peloton App+
- Standard: $19.99 CAD/month or $199 CAD/year
- Special Pricing: $12.99 CAD/month or $129 CAD/year
All-Access Membership
- Standard: $55 CAD/month
- Special Pricing: reduced monthly rate for eligible groups

Who Qualifies for Special Pricing for Canada

The expanded special pricing for Canada now includes a broader range of eligible groups:

Healthcare professionals: doctors, nurses, pharmacists, respiratory therapists, and more
Educators at K-12 schools, colleges, and universities
First responders: Police officers, EMTs and firefighters
Military Personnel: both active and retired Canadian Armed Forces
Students (age 18+) are also eligible for discounted app memberships under this program

How to Access the Special Pricing

Peloton uses SheerID, a third-party verification service, to confirm eligibility. Qualified individuals receive a unique discount code for hardware purchases, with discounted membership rates automatically applied to their accounts. The entire process is digital and designed for convenience.

Customers can purchase Peloton equipment directly from the Peloton Canada website, where the latest products and packages are available for order. For those interested in digital fitness without hardware, the Peloton App can be downloaded from the Apple App Store or Google Play Store, offering flexible access to Peloton’s class library on a range of devices.

The Market Impact

Expanding special pricing for Canada comes as demand intensifies for home fitness solutions that compete with traditional gyms and boutique studios. In recent years, many Canadians have shifted toward at-home workouts due to busy schedules, rising gym costs, and a growing preference for flexible fitness routines. Lower-priced memberships make Peloton’s offerings more attractive to individuals who may not have the time or financial capacity for long-term gym contracts, while still seeking high-quality training and community support.

By offering more affordable access, Peloton can strengthen its position as a viable alternative to conventional fitness options. This pricing move may also encourage broader adoption among consumers who were previously hesitant to invest in premium fitness hardware or memberships. As a result, Peloton’s expanded pricing program could help accelerate market growth for connected fitness and reshape how Canadians approach exercise and making high-quality, instructor-led workouts more accessible outside of traditional gym settings.

Lowering the Barriers, Growing the Community

Peloton’s expanded approach to special pricing for Canada is part of a wider effort to foster inclusive growth and equitable access to its connected fitness products. In fact, Peloton has already established similar special pricing programs in the US, where eligible groups, such as healthcare workers, first responders, educators, and military personnel, can access discounted rates on hardware and memberships. The Canadian program closely mirrors this US initiative, maintaining consistent eligibility requirements and discount structures, while tailoring details to comply with regional needs and expectations. Read more about the US special rates.

By reducing financial barriers, the company enables a broader segment of Canadians to join its member community—helping address long-standing industry affordability challenges.

For an official overview of this initiative and further insights, you can review Peloton’s press release on their website. By broadening access to special pricing for Canada, Peloton signals a shift toward a more inclusive growth strategy, positioning its connected fitness platform as a viable long-term option for a wider segment of the population.

This is the second addition for Canada this week: The Strength+ app just landed as well. We are hopeful that Germany, Austria, Australia and United Kingdom will all be getting the full suite of these benefits as well!

For more details or to verify eligibility, visit the Peloton Press site.

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