Peloton Taps Sarah Robb O’Hagan as Its New Chief Content and Member Development Officer

Peloton has named Sarah Robb O’Hagan as its new Chief Content and Member Development Officer, the company announced today. She will report directly to CEO and President Peter Stern and join the company on April 1.

The appointment marks a significant moment in Peloton’s ongoing effort to reposition itself from a connected fitness company to a connected wellness platform, with ambitions to capture a larger share of the $7 trillion global wellness market.

Who Is Sarah Robb O’Hagan?

Robb O’Hagan brings roughly 30 years of experience across technology, content, and community building at companies that include Nike, Gatorade, Equinox, Flywheel Sports, and Strava. Most recently, she served as CEO of EXOS, a human performance coaching company, where she led its transition from a primarily in-person service model to a digitally enabled platform.

Her track record includes a notable run at Gatorade, where as President she oversaw a turnaround of the $5 billion business through product innovation and athlete-focused development. At Equinox, also as President, she led a technology and content transformation that deepened member engagement beyond the gym floor. During that period, she was recognized by both Fast Company and Forbes for her work in business and sports leadership.

In her new role as Peloton content officer, Robb O’Hagan will oversee the company’s content ecosystem, with a focus on driving member engagement, improving outcomes, and strengthening global community loyalty.

“This opportunity feels like the intersection of everything I’ve spent my career learning,” Robb O’Hagan said in the announcement. She noted her experience as a Peloton member herself, citing the instructor talent and depth of programming as part of what drew her to the role.

The Foundation Jen Cotter Built

Robb O’Hagan steps into a role shaped significantly by her predecessor. Jen Cotter, who served as Chief Content Officer for seven years, leaves behind a content operation that helped define what connected fitness looks like at scale. Under her leadership, Peloton built its instructor roster, developed its studio experience, and established the content infrastructure that continues to drive member retention today.

Cotter’s fingerprints are on some of Peloton’s most durable strengths. The instructor-led format, the range of programming across disciplines, the global community that formed around it, all of that grew under her watch. It is not an overstatement to say that what most members think of when they think of Peloton content, Cotter helped create.

She will remain with the company in an advisory capacity through mid-August to support the transition.

Stern acknowledged her contributions directly in the announcement. “Jen has been instrumental in establishing Peloton as the leader in connected fitness,” he said, crediting her with building the company’s content engine, instructor team, and global community.

What Comes Next

The role Robb O’Hagan is stepping into is broader than the one Cotter held. The title itself, Chief Content and Member Development Officer, signals that Peloton is thinking about content not just as programming, but as a driver of long-term member outcomes and engagement. That framing aligns with the company’s broader shift toward wellness and its goal of returning to profitable, sustainable growth.

How quickly Robb O’Hagan moves to put her own stamp on Peloton’s content direction will be worth watching. With a new Peloton content officer in place and a multi-year strategy underway, the company appears to be making a deliberate bet that its next phase of growth runs through community, programming, and member experience.

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