Peloton Partners with Costco

Just in time for the holiday season, Peloton will begin selling its exercise bikes at select Costco stores and online. This marks a growing retail expansion for the fitness company in addition to their partnerships with Dick’s Sporting Goods and Amazon. The partnership allows Costco members to purchase Peloton’s high-end bikes for $1,999 in 300 select stores and for $2,199 at Costco.com, reflecting a savings of $496 and $296, respectively.

Making Premium Fitness More Accessible

Peloton’s move to sell through Costco signals a desire to make their products more widely available, especially to consumers who may not have previously considered purchasing directly from Peloton.  It also helps Peloton get their equipment in front of more potential consumers no that they have a limited number of showrooms across the US.

Dion Camp Sanders, Peloton’s chief emerging business officer says, “Peloton’s partnership with Costco is only for a limited time because fitness is a seasonal category for the company, but Peloton hopes to keep building on the relationship and perhaps expand it to future locations both in the U.S. and abroad.”

Costco members will be able to purchase Peloton Bikes in store (at 300 select locations) and online beginning November 1, 2024 through February 15, 2025.

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